The Library

Some video production resources I’ve created and found.

The “Video Minute” is a video series designed to walk you through the video production process. The series beings with Pre-production, the most important aspect in the entire process. If you don’t plan you won’t know your destination.  Production & Post-Production segments provide definitions and simple how to resources. If you have a question or would like to suggest a topic, please email me. Click the image or here to watch “The Video Minute.

A little more detail about an audience analysis

Dick Handshaw is a pioneer in Instructional Design. His book provides a comprehensive easy to follow plan for creating effective training. I’ve also used this book for creating marketing plans. His book is available on Amazon and through other outlets. I’ve known Dick since 1985 and am humbled to call him a friend and client.

Doug Stevenson’s Story Theater Method a good resource for story development. While it’s primarily written for public speaking, his formula is easily adapted to a video script.

NEXT Level KIDZ YouTuber Class Text

Click here to download the class textbook.

How Long Should Your Next Video Be? – Ezra FishmanVideo Analytics and ROI: The Video Metrics That Matter – Chris Gillespie
Research over 1/2 billion video analytics
Video length sweet spot points
#1 = 1-2 minutes
#2 = 6 – 12 minutes
Keep content interesting and moving

Views aren’t the only way to measure the performance of your videos.
85% of businesses now use video analytics software 
how much of a video individual prospects watched, what parts they re-watched, and who they shared it with.
modern viewers will sit through anything that’s genuinely entertaining or useful.
Great article.
Video Marketing Strategy: What You Need to Know to Succeed – Kendall Walters – October 27, 2019In the days of Corona Virus (COVID-19), video is more important than ever [Interview]John Becker

Marketing strategy as important as execution
making your videos count is to build purposeful, measurable strategy rather than random bursts of video excitement.
what do you want the viewer to think – feel – do?
first need to know who you actually want watching your content.
buyers journey for your P/S
lack of budget and a lack of in-house resources as the top two challenges associated with creating video.
Good content for developing a video strategy.
Video allows people to see & hear us, and to know us – video makes a difference. 
opportunity for human connection – get to know who we are
people just want to hear from us as organizations, and their tolerance of production value will be much lower.
opportunity to be creative.
Interesting conversation and insight
Video is King – 30+ Video Marketing Statistics for 2020 – By Julija Andjelic ∙ August 12, 2019Content Marketing Analytics: What We Learned Analyzing 650,000 Hits – Wilson Hung – Nov 02, 2018
If you need further convincing, this article is an amalgamation of statistics from reputable sources.
Using video on landing pages can increase conversion by 86%.
64% of marketers see video as the most difficult content to create.
Over 500 million hours of video are watched on YouTube every day.
85% of Facebook videos are watched without sound.
45% of people watch more than an hour of videos on Facebook or YouTube per week.
72% of people prefer video over text when learning about a product or service.
88% of marketers are satisfied with their social media video marketing ROI.
A good article about developing website content. Much of the information is relevant to a video script. Keep it simple. Keep it moving. Picture = 1,000 words. Motion keeps interest and can create emotion.
Only 20% of readers finished the articles
free giveaway at the end, and 80% of your audience wouldn’t even see it!
After only 140 words, 32% of visitors have already left my article!
How your Audience Informs your Vlogging Style
By: Ahsante Bean – March 1, 2019
How to Tell Stories Using the Daily Vlog Format
By –  juliana_broste – March 1, 2018
Be yourself
Focus on what the audience wants (see Video Minute: Audience Analysis).
What is your audience saying about your videos?
Delivery matters – Consider gradual changes.
The essence of the article is make your story fit the audience interest.
1. Develop content – Topic/Idea
2. Goal – audience should think, feel, do. (my two-cents worth but it was left out).
3. Create the story – Script
4. Focus on the gear – sound, camera, editing…
Just because is moves, doesn’t mean you should record it. Choose your video content wisely. Less is better.
Have a script – it’s your road map to success
Create a shot list based on your script. (hold shot long enough to cover more than you need. (sorry more of my pontificating).
5 ways to avoid distortion and noise
By – Augustus Griffith Jr.
“Audiences may forgive bad video. They’ll never forgive bad audio.” This article is somewhat technical but overall has some great advice.
Create Film Noir Videos with Effective Lighting
By – Terry O’Rourke
Looking for an idea for your next video? Film Noir is a classy way to deliver your message. I did one for company benefits video a few years ago; Noir ala Dragnet. It held the audience’s interest and information retention was over 90% three-days after the audience saw the video. Some wanted to see it again.
Videomaker is a great production resource. They also offer production classes and other services.
What is color theory? A simple explanation
By learning about color theory, you increase your creative tool set. From shooting a commercial to a wedding to a feature film, you’ll use color theory to set the tone and mood for the viewer using color manipulation in pre-production, shooting and post.
By  Wéland Bourne